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John Canzano's avatar

Big 12 simply renewed w partners. It didn’t want to wait to go to market. Left some $$ on the table.

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Paul's avatar

"Left some $$ on the table." ouch!

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Paul's avatar

Money on the table?!? We got $43M/school this year. That's close to what the two bigs got and didn't even include individual school network money. Pac12 is getting left behind. We renewed with solid partners who will continue to show our brand to many more households than Amazon or Apple or whatever subscriber model your weak commissioner pushes. It's over. Nail, meet coffin.

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John Canzano's avatar

“We?” 😂🤣

The only “we” here is that all college football and basketball fans are in this together. Ecosystem is the endangered element and has divided the audience as if this were politics.

Also… you’ve fallen for the bait and switch w that distribution figure. That’s not the media rights distribution. It’s being padded w CFP and NCAA $.

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Paul's avatar

Yes, “we”. There is a regionalization that is apparent with big city, coast schools trying to poach the best from “flyover country” and leave the scraps for us in the heart of America. College sports is still a place where a game in Lawrence Kansas can be the best place to be in sports on a given day. The big money entertainment execs and big money schools want to change that. So, the “we” have to fight to keep what we have, to keep some power instead of seekng it divided up and torn apart on the bargaining floor. It’s a classic David v Goliath battle.

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jon joseph's avatar

Short run $. Long run?

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JimS's avatar

That's the economic theory that free markets will produce competition and higher reward. The reality it is seeming, as Yormack mentioned on your podcast, they looked at market conditions with a worsening economy, more competition from other sports in 2023, and being last to the table for college sports, and probably wound up with more money.

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