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jon joseph's avatar

I agree. I'm not sure I understand broadcast math.

Oregon was the 12th most watched in the nation in 2022. Ranks far higher in national interest than many the B1G team.

It was FOX that took away the LA teams with the B1G following along the big sled dog. If FOX is OK with destroying the Pac-10 and ESPN is married to the SEC it matters not regarding the bona fides of 'outlier' teams.

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Brian M's avatar

P.S. I am driving across town to Surprise to see the Beavers baseball team play the Minnesota Gophers at Noon. I always attend these early games in Surprise. And so do a LOT of Beaver fans. Beavers own this event and will outnumber the Gopher fans 20:1. And why is that? Because Beaver fans can DRIVE to see the games. The games are in the same region. Location matters! USC and UCLA will have almost no fans travel to their B1G games and vice versa. This was a terrible idea by Fox and the ADs at UCLA and USC

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Brian M's avatar

Media execs are paid to deliver eyeballs to advertisers. Period. There is no sentiment in their calculations. They don't care about historic alignments unless they create excitement by the watching public, ie the Civil War or other rivalry matchups like USC-UCLA, Minnesota-Wisconsin, and of course, Ohio State-Michigan. They could care less about conference alignments. But I think the USC / UCLA decision will go down in history as majorly bone-headed. Fox destroyed historic alignments thinking the eyeballs will follow. But why would marginal viewers of UCLA (average program at best) and USC care about games against Indiana and Rutgers? They won't and the ratings will show that. Twenty years from now, even the diehard USC and UCLA alums will probably care a lot less about their B1G sports teams

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