The conference is actively pursuing selling data and analytics to the sports gaming industry. The conference and schools also benefit directly and indirectly from advertising revenue generated by and from programming that includes information on lines and spreads. Its also a fact that gambling and fantasy sports is one of the largest drivers of new fans and viewers.
There is also a reason why the Pac-12 FB Championship, both the MBB & WBB tournaments, and one of the conference's major bowl tie-ins are all located in Las Vegas.
Viewership of not only the games, but of supporting programming, drives the size of media contracts, and there are whole programs (see "The Daily Wager") centered wholly around gambling.
Also player acquisition and retention is increasingly driven by NIL, and a players' name, image, and likeness are obviously influenced by their actual appearance on gameday.
It's also far from true that all games are sold out, much less that they will remain so, even if some games and some schools still approach that. (Keep basketball in mind as well.) And interest drives ticket prices. A sellout or near sellout with a substantial number of deeply discounted tickets does not generate as much revenue as one for a premium opponent that commands premium ticket prices does.
$s... pure and simple. I don't think you have all the facts on how revenue gets shared. I sure as hell hope you are wrong. Wonder how the track athletes feel? ЁЯШО
Explain how colleges get a share of wagering for us. As for indirectly creating interest... who cares when all the games are sold out... no impact.
The conference is actively pursuing selling data and analytics to the sports gaming industry. The conference and schools also benefit directly and indirectly from advertising revenue generated by and from programming that includes information on lines and spreads. Its also a fact that gambling and fantasy sports is one of the largest drivers of new fans and viewers.
There is also a reason why the Pac-12 FB Championship, both the MBB & WBB tournaments, and one of the conference's major bowl tie-ins are all located in Las Vegas.
Viewership of not only the games, but of supporting programming, drives the size of media contracts, and there are whole programs (see "The Daily Wager") centered wholly around gambling.
Also player acquisition and retention is increasingly driven by NIL, and a players' name, image, and likeness are obviously influenced by their actual appearance on gameday.
It's also far from true that all games are sold out, much less that they will remain so, even if some games and some schools still approach that. (Keep basketball in mind as well.) And interest drives ticket prices. A sellout or near sellout with a substantial number of deeply discounted tickets does not generate as much revenue as one for a premium opponent that commands premium ticket prices does.
$s... pure and simple. I don't think you have all the facts on how revenue gets shared. I sure as hell hope you are wrong. Wonder how the track athletes feel? ЁЯШО
The NFL long ago figured THIS out.
Millions of fans watch the NFL not because they support a given team but to see how whether a given game(s) covers the spread.