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Geoff's avatar

A bandaid on a severed limb won't work. What gets lost in this discussion is that the B10 and soon SEC schools will have >$60M/year more than the B12/ACC schools and will effectively price those schools out of the market.

Have a great coach? Good luck keeping them. Want a key recruit? Better hope they are open to a discounted NIL deal to play for you. Want to match the scouting and recruiting muscle of the big 2 schools? Good luck with that.

An aggressive stance will be to force a payout to the peer university (think UCLA/Cal situation). Anything beyond that is simply a death blow to both.

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