There is a lot of pressure for a coach to field a winning team and pay for top assistant talent. And they had better win. Then you have the back room dealing involving your talent on the floor. Other schools and agents trying to make a deal. One issue not covered John is whether the NIL team boosters are affecting donation totals in othe…
There is a lot of pressure for a coach to field a winning team and pay for top assistant talent. And they had better win. Then you have the back room dealing involving your talent on the floor. Other schools and agents trying to make a deal. One issue not covered John is whether the NIL team boosters are affecting donation totals in other areas of a program. This was brought up in a discussion. The same boosters that historically help fund coach salaries and other athletic expenses are the ones funding the NIL programs. If booster A gives the school X dollars yearly to help the athletic department budget, does he continue with that level of giving once the NIL comes calling for donations? If school facilitiy improvements have depended on certain deep pocked donation, do those dry up as those donating switch to funding the NIL? Fans want to win on the field and booster are fans who give a lot out of the wallet.
Solution is to sell naming rights for boosters, ie corporations. That way, it is not a donation, it is advertising. If college sports are going to become professional, then the pro funding model must be followed. Can you imagine people donating to their favorite NFL players? That sounds stupid because it is. On the other hand, the NFL and NBA do get corporations to pay big bucks for club seating. But that seating is used by corporations to make big sales and increase revenue. If money is going to drive college sports, a successful biz model is available
There is a lot of pressure for a coach to field a winning team and pay for top assistant talent. And they had better win. Then you have the back room dealing involving your talent on the floor. Other schools and agents trying to make a deal. One issue not covered John is whether the NIL team boosters are affecting donation totals in other areas of a program. This was brought up in a discussion. The same boosters that historically help fund coach salaries and other athletic expenses are the ones funding the NIL programs. If booster A gives the school X dollars yearly to help the athletic department budget, does he continue with that level of giving once the NIL comes calling for donations? If school facilitiy improvements have depended on certain deep pocked donation, do those dry up as those donating switch to funding the NIL? Fans want to win on the field and booster are fans who give a lot out of the wallet.
Very very interested in whether donations are cannibalizing gift giving in other areas.
Solution is to sell naming rights for boosters, ie corporations. That way, it is not a donation, it is advertising. If college sports are going to become professional, then the pro funding model must be followed. Can you imagine people donating to their favorite NFL players? That sounds stupid because it is. On the other hand, the NFL and NBA do get corporations to pay big bucks for club seating. But that seating is used by corporations to make big sales and increase revenue. If money is going to drive college sports, a successful biz model is available