Worth saving? YES! But the market said, NO! And when you capitalize anything you are at the mercy of the market.
Oregon is most definitely not the reason the Pac-12 broke up. In both football and basketball, Oregon was the Pac-12's heavy lifter nationally.
Apple, with all the money in the world, lowballed the Pac-12. Come 2031, Oregon will be a full B1G member and share in a new media deal that will have a streaming component but will also have a heavy linear component.
Oregon was supposed to pass on the B1G opportunity for the risk associated with going 100% with streaming in 2024. The travel calculus was figured into Oregon's decision-making.
Oregon was not going to martyr itself to save the Pac-9. To do so would have been an absurd business decision.
University of Oregon is like a group of people in society who sell their bodies for money.. Starts with a P. You can shake it any way you want but that is what happened.
Worth saving? YES! But the market said, NO! And when you capitalize anything you are at the mercy of the market.
Oregon is most definitely not the reason the Pac-12 broke up. In both football and basketball, Oregon was the Pac-12's heavy lifter nationally.
Apple, with all the money in the world, lowballed the Pac-12. Come 2031, Oregon will be a full B1G member and share in a new media deal that will have a streaming component but will also have a heavy linear component.
Oregon was supposed to pass on the B1G opportunity for the risk associated with going 100% with streaming in 2024. The travel calculus was figured into Oregon's decision-making.
Oregon was not going to martyr itself to save the Pac-9. To do so would have been an absurd business decision.
University of Oregon is like a group of people in society who sell their bodies for money.. Starts with a P. You can shake it any way you want but that is what happened.