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Brian M's avatar

One thing to consider is that it is not just the number of viewers today, but in 10 years that matter. These media contracts are long term and so priced on the future, not the present. The LA area continues to bleed viewers to Arizona, Nevada, Utah, Colorado and Texas. Being in the DFW market, along with the Las Vegas market and also the Denver and Salt Lake market is more important in the future than remaining in LA is at the present. Many of the viewers will have moved in 10 years. The trend is your friend

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Dave M's avatar

Bigger is not better. For the Pac-10 to get more viewership, “Just win baby”. Put a product on the field people want to watch.

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