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Dwight Lilly's avatar

When I heard how much money Ohio State spent to turn out a two loss football team this past season, I began to grasp in my pea sized brain how out of touch fans and college sports have become. Is big better? Is bigger and bigger better? What is the allure we find ourselves in with the Big 10 and SEC? Is the best and most entertaining college football played in those two conferences? Are they more entertaining? When I read/hear about Boise State, Oregon State, Washington State, Sacramento State, Texas State, I see fans. Kids proudly wearing a BSU sweatshirt and dreaming of being good enough to enter the stadium and out onto that blue field. When I read/hear about the Big 10 or SEC I think about GREED. When I read or hear about network media or ESPN, I think about GREED and control. Bottom line, I can be just as entertained and enamored by a Oregon State vs Texas State game on a Saturday afternoon as any other. I have to admit I was brainwashed by propaganda into believing a $8 hotdog at a Big 10 stadium was worth the money or the obscene parking and ticket price. The product on the field could be far worse than what the "little engine that could" NEW PAC12. Big, expensive and greedy is not better. Boise State and the rest of the smaller markets and their fans don't need $8 hotdogs or for that matter, ESPN.

Rob Arkes's avatar

@Dwight Lilly. Hi Dwight, there are obviously thousands of SEC and Big Ten fans. I’m one of them. Drawn by the allure of the competition, the fact that my school is in one the leagues, and the experience I share on game day with family friends. I could pay less for tickets or hotdogs, but I accept the cost because the joy I get back represents, for me, a wonderful ROI. It’s very cool you enjoy Oregon State. You should. College football at all levels is fun. We all find our place. And it’s always best we let people do that without judgment.

Dwight Lilly's avatar

I apologize Rob if my post was offensive. I lived and worked in South Alabama years ago and admit I follow Alabama. Also Washington. But I stand by the point I made, I was brainwashed. The SEC fans are in a different world. The Yahoo sports Youtube crew spent about a half hour yesterday discussing which coach was on the hot seat. A 1-10 scale, one being red hot and headed for the firing line. Kalen DeBoer apparently has to turn around from a awful record of 9-4 and reach the playoffs this coming season according to the crew. An admitted roadblock to outright firing him is a buyout. The school would owe him around $70 mil. Kalen lost a couple of games he shouldn't have, 18 year old kids laid a couple of eggs. How dare they!!! How dare coach DeBoer fail!!!! This is frankly, INSANE. But propaganda tells me that an SEC coach and team must be near perfect. LOL Admittedly, the term fan is short for fanatic. And I will enjoy Pac 12 games and will appreciate that the West coast didn't surrender college football to ESPN or propagandists.

Ben's avatar

I think a reason the old P12 fell apart is because of greed. John covered this while it was happening. After the LA schools declared they were bolting ESPN offered the remaining schools a reasonable tv deal without the LA schools. The P12 countered with a reasonable deal if the LA schools had not bolted, and it fell apart. Kliekev (?) tried the Apple deal, but it was risky, and apparently Oregon and Washington wanted the B10 money since the LA schools jumped. I don’t think the fans of any school are about greed, I think they just want their team to win.

I am sure Gloria Sanchez could say the new P12 schools joined the P12 because of greed. Especially if the P12’s TV deal is higher than what the new MWC gets. But the fans just wanna see good games and watch their teams win.

Ben Johnson's avatar

Agree...I really wish we would just create our own subdivision within the G5. There is nothing wrong with the brand or level of competition within the G5 schools. Minus Boise State, I didn't watch a single minute of the other college football playoff events. I did watch the FCS, Division II and Division III championships and if Dom Montiel can get Southern Oregon back into the NAIA title game, I'll watch that one for sure :)

Ben's avatar

I’m an Oregon State fan, so they are my priority. I’ll watch Oregon games as long as they aren’t on at the same time. I watch a little bit of Wazzou games. With the MWC teams I’ll usually watch until a commercial break, then switch to another game until it gets to a commercial break. Then switch back.

Rob Arkes's avatar

No offense taken. Thanks for responding and sharing some of your back story. Always enjoy your perspectives on here, and look forward to more.

Orange Sunshine's avatar

We're all chasing cheap dopamine JC, it makes a person feel good. And so does this this article. BSU is ready to join OSU and WSU as one of the bell cows of the Pac12. Boise State's come up with Chris Petersen, the BSU-Oklahoma bowl game, all the way thru last years CFP run is legendary and fits the Pac12 DNA. Nobody can touch their ROI. Excited for Pac12 2026 and beyond.

Barry Shiller's avatar

Such good storytelling.

A key ingredient in Boise’s secret sauce isn’t terribly different than Gonzaga’s: No local pro sports competition; intense regional pride; visionary leaders who understand their market opportunity — call it “Big Fish In Small Pond.”

John: once you’ve finished this series, perhaps you can write an overview that (sort of) ranks the newcomers based on your impressions of resources, market dynamics, leadership, etc.

Matthew Williams's avatar

I agree, the storytelling is wonderfully poignant and harkens back to pure journalism thar used to be so eagerly sought after!

BackDoor's avatar

An element of Boise State that doesn't get recognized much outside Idaho is location. It is in the state's largest city and pretty much by itself.

Idaho State is 230 miles away kinda middle of nowhere. ISU is not going to draw fans/students in competition to the closer schools in Utah in Logan, Salt Lake City and Provo. Nor, Boise State.

U of Idaho is 300 miles away via horrible traffic conditions. UI has to compete with WSU and Gonzaga. Moscow is not on an Interstate hwy.

I'm not sure there is another state university in America that benefits from as little competition geographically? At least a state with similar population in total. Even Lincoln, Nebraska competes with Creighton in nearby Omaha as well as numerous private schools nearby. Boise Metro is 200,000 more than Reno Metro.

Likewise Tallahassee and Tuscaloosa are very close to competitor universities that split fan loyalty and interest. Florida St is 150 miles from U Florida, and is close to a bunch of smaller Div 1 and FCS schools. Likewise Tuscaloosa. Boise is really unique in regard to isolation and non-competition for sports interest.

This comment isn't intended to diss any school/fans, but rather a theory on why the situation at Boise State may be a bit unique.

SCBeav's avatar

John, thanks for the enlightening series. Maybe you have more coming on your Boise visit, but I was hoping for more of an emphasis on the attitudes of fans: season ticket-holders as well as more casual observers. We can assume that the athletic department has buy in, but how does the populace as a whole feel about the move to the Pac-12? What are their thoughts about their new rivals, their chances of making the CFP apart from the Mountain West, and how do they feel about leaving a conference that they dominated during their 14 year run as a member? In other words, how does Boise, not just Boise State, feel about the move?

LYM's avatar

Boise Football has been successful since it's days as a Junior College.

Maybe I can help. Life long Boise resident and fan and supporter of both BSU Athletics and Academics scholarships.

Fourteen ICAC Conference Championships

Junior Rose Bowl Championship

NJCAA National Football Championship

Division 1-AA

Six Big Sky Conference Championships

NCAA 1AA National Football Championship.

Division 1

Three Big West Conference Championships

Eight WAC Championships

Five MWC Championships

The School, City, State and all national Fans love the opportunity to play with WSU, OSU in the new PAC as part of the premier G6 conference.

We see it as a way to be the first program in history to win a College Football Championships from the lowest level of the sport to the highest level of the sport.

I think I can speak for many, we are ecstatic!

Pat Mallahan's avatar

Nice article John,

They spend 65 million in the end zone....they ought to spend some dough on changing the color of the field and the basketball court. I t hurts my eyes to watch and causes Vertigo. :)

LYM's avatar

Not sure about bb court. It just has our logo in the center. Rest is natural wood.

The Blue™ - Not happening. Could I suggest some antihistamines for your Vertigo.

Pat Mallahan's avatar

Thanks for the medicinal help, but believe me when I tell you that the Blue football field has to go to be considered a real football program. I would like to congratulate you guys on a amazing football season. That running back is awesome !

LYM's avatar

Oh I have no doubt we are a "real" football program.

I looked back at the games played against the PAC2 last year and all I see is victories for "our" program over both WSU and OSU the only remaining members of the PAC. I also saw we where the only program from the Group of Six that made it to the CFP.

I hope you get used to The Blue™ because it is going to become the iconic field for the PAC-12 beginning in 2026 just as it has been for The Big Sky, The Big West, the WAC and the MWC during our time in each of those conferences.

And thank you for you kind words concerning Ashton. We may have another back appearing next season to fill his shoes. Keep your eyes open.

Charles A Roseberry's avatar

Back in the days when I was somebody I would spend several road days a month in Boise. That part of the schedule was something I always looked forward to; a great small city with class people. The big late afternoon adventures were build around going North and tracing the trail and tracks of Ernest Hemingway, a lifelong literary hero, between Boise and Sun Valley. If you were stealthy enough you could look across the river at his home, visit his grave, and (in those days) drink at the same scruffy bars and talk to staff and fellow fallen that knew him personally.

The country between Boise and Sun Valley gave you the feel of western culture from real people to the business elite who would meet in Sun Valley to plot our financial and political futures.

As I write this a grizzled Papa smiles down from a print of an Idaho ("this Idaho") promotional portrait that I picked up at the Idaho State House a long, long time ago. Good days, Charlie

KL's avatar

What I am curious about is the academic side of Boise St. The reason they didn't fit the Pac 12 before was the academics and research. Sure they are investing in athletics but does the same go for academics? I know their research funding has gone up but how does it compare to the other schools in the new look Pac 12?

Ed's avatar

Boise State is ranked 296th nationally by US News and World Report, which is by far the worst in the reconstituted Pac 12 and substantially lower than the University of Idaho. Another example of how athletics can wrongfully skew the perception of colleges and universities.

EA Flash's avatar

BSU is on the cusp of becoming a R1 school. Part of the reason it isn't already is, Idaho State is the land-grant school and thus gets the bulk of the state's ag research money.

LYM's avatar

Unlike OSU Boise is not a land grant university. Unlike OSU we don't have 157 year history as a University. OSU has a 106 year head start. However we are closing very quickly and should become an R1 institution in the next couple years.

Is it difficult for you to walk and see where you are going with that nose so high in the air?

Michael Taylor's avatar

According to Wikipedia, Boise State is classified among "R2: Doctoral Universities – High research activity".[7] According to the National Science Foundation, the university received approximately $48 million in research and development funding in 2022, ranking it 217th in the nation for research revenue and expenditures.[8] Boise State US News ranking FWIW, https://www.usnews.com/best-colleges/boise-state-university-1616

KL's avatar

In comparison Oregon St is an R 1 research university with over $400 million in research.

Charles A Roseberry's avatar

An incredible academic institution, Oregon State is, that seems to fly below a lot of the radar. Well played, KL, Charlie

Ed's avatar

Wazzu as well.

Mike's avatar

I really hope the WSU regents and president read your work and start playing offense like Boise. WSU’s 20% enrollment decline (~6,000 students lost) versus Boise State’s 13% growth over the last five years means WSU has 10,560 fewer students than it would with similar growth. At $25,028 per student (sheeo.org), that’s $264.3M lost in the last year and over $1B over five years—dwarfing media dollars. Even if WSU had just maintained its 2019 enrollment, it would have an extra $150M per year.

The Flutie Effect is real (BC applications up 30% per Harvard). The ROI for athletic success is undeniable. Meanwhile, WSU keeps cutting its way into irrelevance instead of investing in what works.

WSU’s leadership acts like a business that only sees expenses. This is exactly why I don’t oppose Private Equity—get some real business people in the room.

Jen GH's avatar

“Neuroscientists have shown that the brain processes verbal affirmation similarly to financial rewards. Gratitude makes people feel valued.” I respect scientific validation of what I have always believed, and what I try to practice everyday. Thank you John for shining the light on the new PAC12 members.

With gratitude,

Jen

Stephen Smith's avatar

Your visit to Boise was refreshing. Good to see a university get successful with old fashioned work. As said by others, your storytelling is remarkable.

David Gulickson's avatar

Listened to your interview with Dickey yesterday and took nothing but positives away from it.

Boise State might just be the model for future successes.

“ “People are the greatest asset,” Dickey said. “It doesn’t mean as much when you get to the end and no one’s with you.” “

Yup

Al's avatar

Great story John. Also great lesson about the value of people. The best leaders recognize the value of people far exceeds the job they get paid to do. That appears to be well known at Boise State.

Bill's avatar

Fantastic article, John. So happy to hear about the commitment of Boise State to athletics. I hope every other new PAC school shows the same commitment. Sports has become so vital to college success, not to mention providing community unity and a pure and wholesome diversion to a chaotic world.

Kurt in Philomath's avatar

Did anyone within the Boise State athletic department say anything about adding sports, like baseball? The new Pac-12 needs more baseball-playing schools.

LYM's avatar

Boise State Baseball hasn't been completely buried quite yet I don't believe.

While it became extremely ill during covid and was put in the Intensive Care Unit it is still hoping to fully recuperate.

It has an active heartbeat and a long way to go to full recovery

it still lives on X - https://x.com/broncosportsbsb?lang=en

EA Flash's avatar

Baseball should be a requirement for Pac-12 membership. If Utah, Northern Colorado and Washington State can field programs, there is no reason Utah State, Colorado State and Boise State can sponsor them as well.

Ben Johnson's avatar

1000% and Softball, LaCrosse...etc

Rob Arkes's avatar

@EA. HI. The problem is that baseball will do nothing to help Boise State, or any other school, get to where they hope to be in five years. Love it for the kids who play, and the fans who follow it. But given the financial challenges on the horizon, the sport will likely be more of a liability than asset.

Ben Johnson's avatar

Disagree...If you wan't better athletes go after multiple sport athletes who can play two sports in college.

EA Flash's avatar

Funny that more than 250 DI universities, including almost every single P4 school, sponsors baseball. Apparently they feel it helps them. But what do they know?

Rob Arkes's avatar

Yes, but things are changing fast. And that may include the definition of what helps.

David Gulickson's avatar

Baseball, in these changing times, is at present a non-issue…

…unfortunately so

Ben Johnson's avatar

We need Boise baseball to strengthen the PAC. Van Tol is a damn good leader a great person and the right man for the job. Get him going again. A rising tide lifts all boats, I just hope Boise State and the powers that be there realize this just isn't about Boise State, it's about continuing onward the Conference of Champions.

Mike's avatar

The new schools seem to have an attitude and approach that fits in well with the two old guard Pac-12 members. They are accustomed to punching above their weight class and finding ways to do more with less. Hopefully they can continue to keep up on the field of play, even as they fall farther behind in the financial race.

ESecPN's avatar

Man, new “pac12” is going to suck during football season. Hopefully all their games get pushed backed to the old Crapcast Pac12 channel so we don’t have to watch paint dry.

Jean Southworth's avatar

I’m thinking somebody was unloved as a child.

Mike's avatar

Nah, it's just Greg Sankey's burner account.

Though certainly possible he didn't get much attention growing up.

Jeff Pewe's avatar

For sure Jean, every day this guy relentlessly posts his negative crap about the Pac.