41 Comments
Sep 22, 2022Liked by John Canzano

Wasn’t Larry Scott’s original broadcast deal also viewed as “forward thinking”? So when I see those words, my bung tightens just a little bit.

Expand full comment
Sep 22, 2022Liked by John Canzano

Cool idea for the donated subscriptions John - really creative! - MAV

Expand full comment

PS…. You can bet EVERYONE, except USC fans , will be rooting for an OSU Beaver win over the Trojans …. Even the DuX fans !…. SC and their arrogance, has finally come to light with their secretly regarded defection from the Pac 12 !!

Fight On, Beavers ! Fight On !!

Expand full comment

John; It is a two way street. The LA schools could have went to the commissioner and said we are not happy with the revenue share but they didn’t. These schools aren't in the clear as far as I'm concerned!

Matt

"No one ever had a conversation with us about how we felt about the revenue share,” the source said. “Nobody asked, ‘Are you OK with it? Would we like to see something different next contract?’ Not one conversation with LA schools, that was a mistake. We could’ve ended up leaving for the Big Ten regardless, but you have to have the conversation when we have higher cost of living in LA, higher tax, and 60-70 percent of the Pac-12’s TV market.”

Expand full comment

Be sure to follow up on how many Amazon prime memberships cancel once the trial membership is up. I had four days left on my Prime trial membership when the Chargers played. I have no intention of signing back up.

Expand full comment

I don't think Cable will survive the increasing Mobile bandwidth abilities to provide more and more content. Internet video will be the big deal via Mobile devices. Cable will become the landline. It will happen. When? How long....I think sooner than later. I also think 9 years from now UCLA USC are back. They can not survive Big 10. Sorry too many teams to win outright and or just win. Went to Penn State and when they joined the big 10, weekend tickets to Indiana, Purdue, and a few other teams did not move the needle and were cut rate. In fact, State College was not as full on those weekends but still full. My thoughts are how does UCLA on the road sell tickets very well. USC is not even big deal out east. I lived it. I get the TV market idea but living in SoCal/Vegas = who really cares? LA has so many things to do. I think this is not going to produce as much as people think. It is too simple and does not rely upon quality of product.

Expand full comment

Amazon is once again upsetting the applecart now through sports. I tried to get Amazon and NASCAR to the table in 2017 when Monster didn't renew it's naming rights partnership. I proposed a naming partnership that gave AWS, Amazon and Whole Foods rotating rights to include a broadcast deal (we had no idea how to structure it, but PRIME was to be the broadcaster... in those days of new Netflix, APPLE TV, Disney + and Hulu everyone was innovating). One thing we did know was that AMAZON was awash in cash and could outbid anyone if the right deal was on the table. Ha another one got away!

Expand full comment

FishDuck forum had a discussion about whether fans would watch on a streaming service. Most said yes. https://forum.fishduck.com/topic/6297-what-if-the-pac-12-went-all-streaming-could-you-live-with-it/

Expand full comment

As I’ve posted before, all I want to do is watch football

A David-ism I’ve repeated over the decades is “if UCLA and USC never won another game, all would be right in the world.” I am one who is looking forward to a SoCal-free PAC-whatever.

We will survive if the product is top-notch and intelligently marketed. Regarding cable or streaming or the next greatest thing…wish I could foretell where it’s all going. I certainly don’t have a clue on what the future holds in this regard and I’m fairly certain that those in the know don’t either

GO DAWGS

Expand full comment

Thank you for the insight, JC. And I like what you reported about the lack of outreach to USC; huge unforced error on Kliavkoff's behalf. He took the Trojans for granted, and the conference is paying the price.

Here's my question: In your view, what would the best path have been?

Offer media revenue shares based on market size? Based on football wins? Based on number of times Fox or ESPN broadcasts a team's game in a given timeslot?

The other part of that: Should Kliavkoff have proposed something more radical? Perhaps pushing the "four corners" schools to the Big 12, so that media revenues could be split eight ways instead of twelve? Something like that would have opened up opportunities for more non-conference home games; I would think that'd be more attractive to media partners, given the ratings/viewership for last weekend's non-conference games.

Expand full comment

Couldn't Fox step in, Tell the B1G to add Cal, Stanford, Ore, and Wash, make the $$ worth it, that would kind of shut espn out of that 4th window

Expand full comment

I understand NFL fans subscribing for Thursday night games, but I doubt there are enough Pac 12 fans to buy into Amazon for college games, as a Directv sub, Although I wanted badly to watch my Ducks n Beavers, I wasn't about to give up Direct, to get Dish, and as a retired older couple, I'm not about to add on Prime just for college games, (we don't care fot the content on either Apple or Prime to buy it, as it is)

Expand full comment

I am confused about the Charger/Chiefs game being available on Amazon. The game was being shown on Fox as well in SoCal.

Expand full comment

Also, the Big Ten’s large brands are in the Rust Belt. USC and UCLA aren’t going to be big brands there.

Expand full comment

Anytime Larry Scott's name is mentioned, usually in the Blame mode,:), i include the Pac 12 University Presidents as well. I also wonder if the revenue sharing rewarded a school for making the playoffs, larger share, getting away from the "equal shares for all" would have kept USC? Dave M

Expand full comment

Real quick...USC and UCLA aren’t paying California taxes as regular corporations do. They’re non-profits or public entities. So, I don’t really see how that matters in the media-rights conversation.

Expand full comment