Bald Faced Truth by John Canzano

Bald Faced Truth by John Canzano

Canzano: The answer is money -- now what's the Pac-12 question?

Plus, jersey logos, Trail Blazers, and the CFP.

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John Canzano
Jan 23, 2026
∙ Paid
San Diego State outspent all the new-world Pac-12 schools in fiscal year 2024. (Photo: Omer Khan)

Utah State’s Athletic Director Cameron Walker presented to the university’s trustees earlier this week. He made a case for a boost to funding in athletics. After all, the Aggies want to be competitive in the new-world Pac-12.

As they say, “The answer is money — now, what’s the question?”

Ticket sales, gift giving, sponsorship dollars, and student fees were all discussed by Walker. At one point, the AD put a slide on a screen showing the fiscal year 2024 athletic department budgets of the new-world Pac-12 schools.

It caught my attention.

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