Bald Faced Truth by John Canzano

Bald Faced Truth by John Canzano

Canzano: Is there a sleeping giant in the Pac-12?

Texas State? Colorado State? Utah State? San Diego State? Someone else?

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John Canzano
Jan 25, 2026
∙ Paid
Texas State will join the Pac-12 in July. (Photo: Texas State)

Texas State President Kelly Damphousse took the stage on Friday in a ballroom at the LBJ Student Center on his campus.

“It’s almost like a runaway train,” he told the room.

His campus sits in Hays County, the fastest-growing county in the country. His university has a record enrollment and gained nearly 3,000 new donors since joining the Pac-12. Damphousse was talking about harnessing the booming growth around him.

This week, I took a look back at the fiscal year 2024 athletic department budgets for the new-world Pac-12 members. The conference begins, officially, on July 1. What the members have previously been spending provided a loose starting benchmark.

Texas State ranked dead last.

A Bobcats fan replied to my post on Twitter with: “I didn’t know we were so far behind.”

Damphousse saw that and replied: “Emphasis on ‘were.’”

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