Canzano: Guess who's leading the Boston Marathon?
Adidas stakes claim to 130-year-old event.
BOSTON — The merch was everywhere on Saturday. Boston Marathon jackets, sweatshirts, T-shirts, and an entire wall of Adidas Adizero Adios Pro 4 running shoes.
A Boston Marathon letterman’s jacket?
A hoodie?
What do you need?
John Miller, the president of Adidas North America, stood in the center of the room for six hours on Saturday, directing traffic inside his team’s 32,000-square-foot pop-up store. As I stood beside Miller observing the spectacle, a woman approached and asked him, “Do you work here?”
Miller nodded and said, “I do.”
“Do you know where I can find a cowbell?” she asked.