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Brad Weekly's avatar

If, 20 years ago, or 10, we would be where we find ourselves today with NIL, I would not have believed you. I don't know where this leads, but that genie ain't going back in the bottle. Agreed giving the athletes a piece of the pie is the right thing to do and long overdue.

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jeramy ybarra's avatar

Great piece. The business of sports is always fascinating to me. Glad college kids are finally able to get paid for their talents/name. Can kids trademark their name before college to ensure any more revenue for themselves?

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